Experiences

Experiences

The road so far.

Roles, projects, and photography from founder Jamien Petty’s in-house, contract, and freelance work.

Exit 01 Track Record

Selected projects.

Selected roles and projects from Jamien’s time working in-house, on contract, and freelance.

01 2026

Fanatics Fest NYC

Contract Event Content · Javits Center

The JobCapture a four-day fan event packed with athletes and celebrities, fast enough to post while it was still happening.

The WorkOn-site coverage on iPhone and the Sony A7S III, cut into short-form social content for Instagram and TikTok.

ResultA single video that passed 2.5M views and 42K likes.

Event CoverageShort-FormInstagramTikTok
2.5M+Views
02 2024

MLBPA · Player Content

In-House Communications & Digital Media Intern · MLB & MiLB

The JobCommunications & digital media internship: put MLB and MiLB players front and center across the Players Association's social channels.

The WorkAthlete-focused videos and graphics, including an on-site player interview, turned into short-form for Instagram and X.

Result420K+ views across 21 posts on the MLBPA, MiLB Players and Peloteros Instagram accounts in a single summer.

Athlete ContentGraphicsInstagramX
420K+Views
03 2025–26

University Union · Syracuse

Leadership Role Social Media Chair · Team Direction

The JobGrow the social presence of Syracuse University's student-run concert and events organization, the group behind Juice Jam, through a full event season.

The WorkPlatform strategy, season-long content calendars, and a team of student creators for Juice Jam, Calenton, and Block Party.

Result2.05M views, 59.2% TikTok growth, and 1,100+ new Instagram followers from May 2025 to May 2026.

StrategyContent CalendarsInstagramTikTok
2.05MViews
+59.2%TikTok Growth
04 2021–26

Nike EYBL, Gatorade & SportsCenter Next

Freelance Branded Short-Form · Basketball

The JobContent from some of the biggest stages in high school basketball, plus a Gatorade brand campaign.

The WorkNationally broadcast games between ranked teams with highlight clips for Nike EYBL and SportsCenter Next’s socials, game and photo coverage at the Jordan Brand Classic, and a Gatorade promo for its DJ Khaled apparel collab.

Branded ContentEvent CoverageInstagram
Exit 02 Results

Content that travels.

A look at the reach behind the founder’s past in-house, contract, and freelance work. 5.9M+ views and counting.

University UnionSyracuse concerts & events · May 2025–May 20262.05M
FanaticsFanatics Fest NYC2.5M
MLBPAMLB Players Association421K
Syracuse Athletics269K
All Routes 5.9M+

Distances measured in views · In-house, contract & freelance work · Total includes work not listed above

Exit 03 Photography
@wwaycreative

Shot by founder Jamien Petty before Wes Way Creative, while working in-house and freelance.

Nike EYBL - athlete tossing basketball at Jordan Brand World of Flight
MLBPA - MLB player holding signed baseball at Citi Field
Sports photography - NBA player taking selfie with young fans
Nike - Air Jordan 4s in foreground with athlete behind
Editorial portrait - athlete seated at Jordan Brand event
MLBPA - MLB player holding gift box with Mets logo behind
MLBPA - candid conversation on field at Citi Field
Concert photography - performer raising hand with dramatic stage lighting
Concert photography - artist performing between stage trusses
Concert photography - artist in profile with purple stage lighting
Event photography - wide establishing shot of packed networking venue
Concert photography - wide stage shot with blue lighting
Event photography - networking at upscale venue with warm pendant lighting
Event photography - rooftop networking event at golden hour
Event photography - candid laugh at hospitality event

Based in New York · Open to travel

Let’s work.